Book Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. Martin

Yes! 50 Scientifically Proven Ways to Be Persuasive

Yes! 50 Scientifically Proven Ways to Be Persuasive is Robert Cialdini’s latest effort at gathering research findings in behavioral psychology, social science, and related areas that can then be used to generate tips on how to be more persuasive in one’s personal and professional lives. 

Yes! is composed of fifty short chapters, a few of which are: How can you become a Jedi Master of persuasion? How can rhyme make your influence climb? and How can inconveniencing your audience increase your persuasiveness?

Each chapter begins with the description of a particular line of experimental research that demonstrates how individuals process information and make decisions. The authors then segue from the scientific data into a discussion about how the information can be used to make oneself more persuasive.

For more information about Yes! 50 Scientifically Proven Ways to Be Persuasive and to hear Cialdini’s interview on NPR, visit NPR Talk of the Nation.

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