Outliers: The Story of Success is Malcolm Gladwell’s third installment of how people and social phenomena work. In his new book, Gladwell delves into what it takes to achieve high levels of success and how successful individuals at the top of their respective fields get there. As the myth of individual merit and intelligence is unraveled, Gladwell explores the “true” key factors for success … culture, circumstance, timing, birth and luck.
When asked what he hopes readers take away from his new book, Gladwell responded saying:
I think this is the way in which Outliers is a lot like Blink and Tipping Point. They are all attempts to make us think about the world a little differently. The hope with Tipping Point was it would help the reader understand that real change was possible. With Blink, I wanted to get people to take the enormous power of their intuition seriously. My wish with Outliers is that it makes us understand how much of a group project success is. When outliers become outliers it is not just because of their own efforts. It’s because of the contributions of lots of different people and lots of different circumstances— and that means that we, as a society, have more control about who succeeds—and how many of us succeed—than we think. That’s an amazingly hopeful and uplifting idea.